Travilla's gold lame and silver lame dresses both worn by Marilyn in the mid 1950s (from Stefania Ricci's book Marilyn). The famous gold lam gown was designed by William Travilla for Marilyn Monroe to wear in the 1953 film Gentlemen Prefer @audreyfan2 on Tumblr Travilla Dress Etsy Marilyn Monroe's gowns by William Travilla in Gentlemen Prefer Blondes Sisterhood of the traveling dress! This well known gold lam gown was designed by William Travilla and famously worn by Marilyn Monroe in Gentlemen Prefer Blondes (1953). Before the film premiered, Marilyn Designer: William Travilla Marilyn Monroe in Gold Dress