BAT Adds 4.7m Smokeless Users as Vape Sales Decline Asian Trader British American Tobacco Shares (LON: BATS) Fall as Firm Faces Slower Vape Sales AskTraders.com % British American Tobacco Driving innovation Battling unregulated vapes, Big Tobacco tries a new strategy: joining in Reuters British American Tobacco Valuation Still a powerhouse or up in smoke? British American Tobacco investors hope vape sales are heating up under new boss The Standard